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Shrinkflation happens when sellers of a good or service reduce the quantity or quality they sell at a given price. One example is poptarts having less filling and frosting than in the past.
Shrinkflation is a form of inflation, but instead of making it so consumers are paying more for a unit of their products, they force them to buy more of it, or buy more often. Humans and other animals will form stronger habits when they do something more often. Shrinkflation leverages this psychological principle to manipulate customers into becoming habitual consumers, and to purchase more packages than they otherwise would have.
Because of the increased package count per commodity, shrinkflation is quite wasteful of resources. It increases the amount of materials used in packaging, increases the amount of labor to roll out a certain amount of the thing, and digs into people's time by pushing them to travel to the grocery store more often.
The Magnova community says the following issues give rise to Shrinkflation. Addressing this issue could be accomplished by dealing with the following sub-issues. (Registered users can upvote/downvote these connections.)
The following projects have been created by the Magnova community to address this issue. (Registered users can upvote/downvote which projects they want to see implemented.)
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